Mineral Sunscreen Market Size, Share | Industry Report 2030 (2025)

Mineral Sunscreen Market Size & Trends

The global mineral sunscreen market size was valued at USD 4.19 billion in 2024 and is expected to grow at a CAGR of 13.5% from 2025 to 2030. Technological advancements in the formulation of mineral sunscreens are playing a pivotal role in driving market growth by overcoming traditional drawbacks like thick textures, white cast, and poor blend ability. Innovations such as micronization and nano-dispersion of zinc oxide and titanium dioxide have enabled brands to create lightweight, transparent, and more cosmetically elegant formulations.

The demand for mineral sunscreen has significantly increased in recent years, driven in large part by government regulations and the global push for reef-safe products. This shift is particularly evident in coastal and marine-sensitive regions where tourism, environmental protection, and biodiversity conservation are crucial priorities. Many chemical ingredients like oxybenzone, octinoxate, avobenzone, and octocrylene have been found to be toxic to coral reefs, contributing to coral bleaching, DNA damage in marine life, and hormone disruption in fish. Governments worldwide are enforcing strict sun care regulations, particularly against chemical UV filters, creating a favorable market environment for mineral-based products.

Moreover, major retailers like Walmart, Target, and Amazon now feature “reef-safe” categories and give preference to products labeled mineral-based, especially in tropical or coastal markets. Manufacturers like Neutrogena, Coppertone, and Banana Boat have launched mineral-only product lines to keep up with consumer demand. Smaller brands like ThinkSport, Blue Lizard, and All Good saw significant growth by branding themselves as “reef-safe” early on.

The expanding baby and kids’ skincare segment is a major driver of growth in the mineral sunscreen industry, as parents increasingly seek safe, gentle, and natural products for their children’s sensitive skin. Mineral sunscreen, which use physical blockers like zinc oxide and titanium dioxide, are preferred over chemical alternatives due to their lower risk of irritation and hormone disruption.

For instance, brands like Thinkbaby and Babo Botanicals have gained strong market traction by offering pediatrician-recommended, EWG-verified mineral sunscreens that are free from harmful ingredients such as oxybenzone, parabens, and synthetic fragrances.

These products are specifically marketed with kid-friendly packaging and water-resistant features, appealing to health-conscious families and boosting demand. As awareness grows around the long-term impacts of sun exposure and the importance of early sun protection, the baby and kids segment continue to fuel innovation and sales in the mineral sunscreen category.

Product diversification is significantly driving the mineral sunscreen industry by catering to evolving consumer preferences for safer, eco-friendly, and multifunctional skincare solutions. For example, brands like Supergoop! and Colorescience have expanded beyond traditional mineral sunscreens by launching tinted formulas, SPF-infused makeup, anti-aging mineral sunscreens, and sunscreens tailored for sensitive or acne-prone skin.

This diversification not only attracts a broader customer base but also addresses niche markets like reef-safe sunscreen for environmentally conscious consumers or sport-specific products for athletes. By innovating with added skincare benefits (like hydration, blue light protection, or antioxidant infusion), companies differentiate themselves in a crowded market and create new demand, driving growth and customer loyalty in the mineral sunscreen segment.

High humidity, intense sun exposure, and pollution prevalent in many Asia-Pacific countries are significantly influencing consumer preferences and accelerating the demand for lightweight, sweat-resistant, and non-comedogenic mineral sunscreens. In tropical and sub-tropical climates like those of Singapore, India, and southern China, heavy, greasy sunscreens tend to mix with sweat and environmental grime, leading to discomfort, breakouts, and clogged pores.

As a result, consumers are actively seeking mineral sunscreens that offer a breathable, non-clogging texture, yet provide strong UV protection. In highly urbanized and polluted regions like Beijing (China) and Seoul (South Korea), concerns over environmental stressors such as fine dust (PM2.5) have led to an increased focus on sunscreens that not only protect against UV rays but also act as a barrier against pollutants. In response, brands are developing multifunctional mineral sunscreens that are sweat-resistant and breathable while also suitable for sensitive or reactive skin.

For example, Dr. G Green Mild Up Sun+ SPF50+ PA++++, widely popular in South Korea, is formulated with non-nano zinc oxide and marketed as a mild, anti-pollution sunscreen that doesn’t clog pores or irritate the skin, even in hot, humid conditions. Meanwhile, Anessa’s Perfect UV Mild Milk, popular in both China and Southeast Asia, is engineered for high humidity and offers long-lasting sweat resistance, making it ideal for urban outdoor users. These evolving climatic and environmental challenges are directly shaping consumer expectations and fueling a sustained demand for performance-oriented mineral sunscreens across APAC.

Consumer Surveys & Insights

Consumers are increasingly gravitating toward mineral sunscreens (also known as physical sunscreens), and this preference is rooted in a combination of health, environmental, and cosmetic considerations. Sunscreen helps protect against harmful UV rays, which can cause sunburn, premature ageing, and skin cancer. The most common reason for using sunscreen (50% of survey respondents) is to avoid sunburn. Unlike chemical sunscreens, which need about 15-30 minutes to absorb and become effective, mineral sunscreens work immediately upon application. This is appealing for people who are always on the go or don’t have time to wait before sun exposure.

Many consumers prefer mineral sunscreens because they are non-comedogenic (don’t clog pores). Mineral sunscreens often align with the clean beauty movement, which emphasizes non-toxic, simple, and transparent formulations. Consumers seeking natural or organic skincare are more likely to trust and choose mineral-based products. These factors suggest that sunscreen manufacturers should focus on improving product efficacy and catering to the specific needs and preferences of diverse consumer groups to capture and retain their interest in a competitive market.

Many Americans do not consistently use sunscreen or sunblock. A study by Advanced Dermatology found that only 13% of people apply sunscreen to their body regularly, while 53% use it occasionally, and 34% rarely or never use it. The data also shows a gender gap: 39% of men seldom or never wear sunscreen, compared to 28% of women. While overall body usage is low, more individuals seem to prioritize facial sun protection. About 29% of respondents regularly use sunscreen on their face, 43% apply it sometimes, and 28% rarely or never do. Notably, 44% of women reported regular facial sunscreen use, while only 15% of men said the same.

SPF 50 is the most frequently used sunscreen strength among Americans. A 2022 survey found that approximately 36% of U.S. participants preferred SPF 50, making it the top choice. In contrast, only about 1% reported using tanning oil. The widespread use of SPF 50 and SPF 30 highlights growing awareness about the importance of adequate sun protection. Consumers appear to favor sunscreens that provide broad coverage against UV radiation, reflecting a broader understanding of the dangers of sun exposure, including premature skin aging and the risk of skin cancer.

The chart illustrates sunscreen usage across various age groups in the United States. Young adults, particularly those aged 18 to 29, tend to apply sunscreen more consistently, with 21% reporting regular use. In contrast, just 10% of individuals aged 65 and older do the same, suggesting that older adults may underestimate the importance of sun protection. Sunscreen use is more prevalent among women, people from higher socioeconomic backgrounds, those with advanced education, individuals with darker complexions, and married people. According to a 2023 survey in the U.S., women are significantly more likely than men to apply SPF products daily. Only 8% of male participants reported daily use, with most indicating they use sunscreen infrequently.

Product Insights

Mineralsunscreens and sunblocks accounted for a revenue share of 54.17% of the overall mineral sunscreen industry in 2024. The growth is driven by a rise in skin care awareness, and the growing preference for natural, clean beauty products has further bolstered the demand for mineral-based sunscreens and sunblocks. These products are formulated to provide broad-spectrum protection, which is crucial for preventing skin damage, premature aging, and skin cancer caused by UV exposure.

According to The Skin Cancer Foundation, approximately 3,000 new cases of Merkel cell carcinoma are diagnosed each year in the United States, with about 40% of these cases recurring. Regular use ofSPF 15 sunscreen reduces the likelihood of developing squamous cell carcinoma (SCC) by roughly 40% and melanoma by 50% when applied as directed.

Demandfor mineral sunscreen-based lip balms is expected to grow at a CAGR of 14.5% from 2025 to 2030. Consumers are becoming more conscious of the need to protect their lips from harmful UV rays, leading to a higher demand for products that offer both hydration and sun protection. According to a survey by The Beauty Buddy Ltd., lip balm is the most popular lip care product among respondents, with 93% of participants using it daily. Lip oil follows at 67%, with 62% using lip scrub. Lip masks are used by 50% of people, whereas 48% choose lip sunscreen/SPF for protection. Additionally, 44% prioritize sun protection, demonstrating the wide range of lip care problems that people address in their daily routines.

Form Insights

Mineralsunscreen lotions held a share of 40.91% of the market in 2024 due to their versatility, widespread consumer familiarity, ease of application, and comfort associated with lotion-based formats. Lotion formulations enable smooth, even application across various skin types and body areas, ensuring effective coverage. They also provide more hydration than sprays or sticks, which is especially appreciated in areas with dry or sunny climates. The increase in demand for clean beauty and natural skincare has further boosted the popularity of mineral sunscreen lotions. These products are frequently labeled as "reef-safe" and biodegradable, aligning with rising environmental awareness and regulatory changes in regions like Hawaii, where chemical sunscreens are prohibited.

Mineralsunscreen sticks are expected to grow at a CAGR of 16.0% from 2025 to 2030. Sunscreen sticks offer a mess-free, easy-to-apply solution, making them ideal for on-the-go use. The rise in outdoor recreational activities and sports has increased the demand for durable and water-resistant sun protection. Sunscreen sticks, recognized for their longevity and resistance to sweat and water, effectively meet this demand. Their compact size fits seamlessly into bags or pockets, appealing to consumers who seek quick and efficient sun protection during outdoor activities. Consumers are also increasingly interested in convenient, multifunctional sunscreen sticks that provide both makeup and skincare benefits.

Regional Insights

Themineral sunscreen industry in Europe accounted for a share of 24.14% of the global market revenue in 2024, due to consumer preferences, regulatory support, and industry innovation. In the UK, there's a growing preference for mineral sunscreens, driven by increased consumer awareness of their benefits and a desire for natural, eco-friendly options. As the market for sun protection in the UK expands, there is an increasing demand for products with higher SPF ratings, catering to the country’s varying weather conditions. A stable consumer base, increased awareness about skin health, and the dangers of UV exposure indicate consistent demand for sun protection products in the UK.

North America Mineral Sunscreen Market Trends

Themineral sunscreen market in North America accounted for a revenue share of 26.84% in 2024. Regulatory developments play a critical role in shaping the trajectory of the mineral sunscreen industry in North America. Several states in the U.S. have enacted laws to restrict the use of harmful chemicals in sunscreen. In 2018, Hawaii became the first state in the country to ban the sale of sunscreen containing the coral-damaging chemicals oxybenzone and octinoxate, paving the way for reef-safe sunscreen.

Additionally, the County of Maui approved Ordinance No. 5306, which bans the sale, distribution, and use of non-mineral sunscreen without a prescription. Since October 2022, only mineral sunscreens are allowed in the county. Such regulatory measures have propelled the adoption of mineral sunscreens, which are often marketed as "reef-safe" and environmentally friendly.

Themineral sunscreen market in the U.S. is set to grow at a CAGR of 11.8% from 2025 to 2030. Consumers prioritize products that offer additional benefits like SPF protection, anti-aging properties, hydration, cosmetic appeal, and repair from environmental damage. Multi-functional products, like lip balms and moisturizers with built-in UV protection, have gained traction among consumers who value convenience and versatility in their routines. According to the National Library of Medicine, more than half of U.S. consumers indicated that UVB/UVA ray protection was the primary consideration when buying sunscreen, based on a survey from May 2023.

According to a survey by Advanced Dermatology, 72% of Americans apply sunscreen or sunblock before going outside. In contrast, 17% apply it after they have already been outside. Among sunscreen users, 39% apply it only once a day, 21% reapply every two hours, and 40% reapply every three hours or more.

Asia Pacific Mineral Sunscreen Market Trends

Themineral sunscreen industry in Asia Pacific is expected to grow at a CAGR of 14.6% from 2025 to 2030. The market is experiencing substantial growth, fueled by consumer awareness, regulatory changes, climate factors, skin sensitivity issues, and innovation from both regional and global brands.

In Australia, which has one of the highest UV indices worldwide, dermatologists frequently recommend mineral sunscreens. Cancer Council Australia promotes zinc-based sunscreens as safe and effective daily protection options, driving up demand for mineral formulations. Additionally, Japan and Singapore are witnessing an increasing demand for pediatric skincare. Brands like Bioré and Aveeno Baby provide mineral sunscreens specifically marketed for children, leveraging trust and safety.

Key Mineral Sunscreen Company Insights

The mineral sunscreen industry is fragmented primarily due to the presence of several globally recognized players as well as regional players. Some prominent companies in this market areLa Roche-Posay, Neutrogena, Avalon Natural Products Inc., Crown Laboratories (Blue Lizard), W. S. Badger Company, and others.

• LaRoche-Posay is a French skincare brand established in 1975 by pharmacist René Levayer. Central to its formulations is the exclusive Thermal Spring Water from the town of La Roche-Posay, celebrated for its soothing and antioxidant properties. Collaborating closely with dermatologists worldwide, La Roche-Posay ensures its products undergo rigorous clinical testing to guarantee efficacy and safety. Now a part of the L’Oréal Group, the brand maintains its dedication to developing science-backed skincare solutions, emphasizing minimalistic formulations and sustainability. With a presence in over 60 countries and endorsements from more than 90,000 dermatologists, La Roche-Posay continues to be a trusted name in skincare.

• Neutrogena, founded in 1930 and now a subsidiary of Kenvue, is a globally recognized American skincare brand headquartered in Skillman, New Jersey. Neutrogena offers a diverse range of skincare, haircare, and cosmetic items, emphasizing scientific research and innovation to cater to various skin types and concerns.Among its product offerings, Neutrogena's mineral sunscreens stand out for their use of 100% mineral active ingredients like zinc oxide and titanium dioxide, providing broad-spectrum UVA/UVB protection. Neutrogena's products are available in over 70 countries, with significant operations in Canada, the United Kingdom, South Korea, and India.

Recent Developments

• In March 2025, Neutrogena partnered with John Cena to launch a new awareness campaign highlighting the importance of sun protection. The initiative promotes its Ultra Sheer Face Liquid Mineral Sunscreen SPF 70, which is designed to be lightweight and invisible on the skin. Using Cena’s well-known “You Can’t See Me” catchphrase, the campaign cleverly draws attention to the sunscreen’s sheer, non-greasy formula. Neutrogena is further extending its outreach by supporting skin health education, collaborating with major events, and strengthening its partnership with the Melanoma Research Foundation.

• In February 2025, ​EltaMD introduced UV Skin Recovery Broad Spectrum SPF 50, a 100% mineral sunscreen designed for sensitive and post-procedure skin. Clinically proven to reduce visible redness by 14% within 15 minutes and up to 52% over time, it features the patented AAComplex-a blend of taurine, arginine, and glycine-that aids in repairing the skin barrier and enhancing hydration. The formula also includes zinc oxide for broad-spectrum UV protection, Centella Asiatica to soothe irritation, and ceramides to strengthen the skin's defense against environmental stressors. Available in both untinted and green-tinted versions to immediately neutralize redness, this lightweight, non-greasy sunscreen is suitable for daily use and particularly beneficial for individuals with rosacea or those recovering from dermatological procedures.

• In January 2025, Crown Laboratories unveiled a comprehensive rebranding of its Blue Lizard Australian Sunscreen line. The refreshed product range features updated formulas enriched with organic aloe and botanicals, aiming to enhance user experience while maintaining effective sun protection. The packaging has been modernized with a new blue design, developed through consumer testing to improve shelf visibility and clearly communicate product features. The simplified product line now includes options tailored to different life stages and skin types, such as Baby, Kids, Sport, Sensitive, and Sheer, all using mineral active ingredients and primarily offering SPF 50 protection. This rebranding effort emphasizes Blue Lizard's commitment to providing high-quality, dermatologist-recommended sun care solutions that cater to a wide range of consumers.

Mineral Sunscreen Market Report Scope

Global Mineral Sunscreen MarketReportSegmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mineral sunscreen market based on product, form, and region:

• Product Outlook (Revenue, USD Billion; 2018 - 2030)

  • Sunscreen & Sunblock

  • Moisturizers

  • Lip Balm

  • Others

• Form Outlook (Revenue, USD Billion; 2018 - 2030)

  • Lotions

  • Cream

  • Spray

  • Gels

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    Body Lotion for Summer – Lightweight Hydration | Forest Essentials

  • Sticks

  • Others

• Regional Outlook (Revenue, USD Billion; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa

    • Saudi Arabia

    • South Africa